Use cases › Keeping your Google Business Profile up to date

AI use case

Answer Google reviews and update your hours by chatting with Gemini

Unanswered reviews and out-of-date holiday hours make a small business look closed or careless, but logging in to fix them keeps slipping down the list.

1. Go to gemini.google.com and sign in with the personal Google account you use for your Business Profile (it needs to be the only verified profile you manage).
2. Ask a question about your business, for example "how many new reviews did we get this month?" If Gemini offers to connect Google Business Profile, follow the prompts. Adding @Google Business Profile to your message helps if it doesn't.
3. Ask it to draft replies to your newest reviews, and read every draft before anything goes up, especially replies to unhappy customers.
4. Ask it to set special hours for an upcoming holiday or to sum up what customers mention most in your reviews.
5. Google Business Profile Help says Gemini can draft review replies, update hours and contact info, create posts and summarize feedback themes once the profile is connected.

Source: Google Business Profile Help. Summary in our own words. Review anything an AI drafts before it sends, pays or signs.

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